The Global Nomad
The global nomad is Pullman’s representation of the new generation of travellers and business leaders. Hyper-connected and sophisticated explorers, every day they invent new ways of doing business around the world. The world is their playground and every moment is an opportunity. Their life is a mix of business and pleasure, a balance of efficiency and personal well-being.
At their service is Pullman, with over 80 hotels conveniently located close to prime tourist destinations and business districts in a some of the world's most exciting cities, from Europe, Africa, the Middle East, Asia-Pacific and Latin America.
For global nomads, Pullman hotels serve as the base of operations for inspiration and contact. Its high-end services and technology dismiss the boundaries between leisure and work, providing high-intensity experiences. Examples of Pullman features include locations in the heart of major cities around the world, best-in-class business and fitness facilities, functional contemporary design and balanced food and beverage concepts.
They come alone, with their colleagues or even with family; Pullman is where global nomads meet and their big ideas are exchanged, over a fast-paced business lunch or a more leisurely conversation. Pullman is more than just a hotel, it's a concept tailor-made for today's hyper-connected world where time and distance are as fluid as the evolving ambitions of these global entrepreneurs. Pullman is part of Accor group, the world's leading hotel operator.
Behind the Scenes
The commercial was shot on location in Shanghai, the cosmopolitan center of trade and commerce in China. The city represents the spirit of modernity and vibrancy and has been an inspiration for artists, designers and businessmen for decades. The city is the true playground for the modern nomad. The film was shot in February during a span of one week at Pullman Shanghai Skyway and Pullman Shanghai South. The creative idea and production of the commercial was born in collaboration with BETC Luxe, the creative agency based in Paris specializing in working with luxury and lifestyle brands.